Love Communications was retained by the official nonprofit partner of Zion National Park, Zion National History Association, to launch a historic rebranding campaign. The goal of the project was to provide private citizens with stewardship and maintenance opportunities for this iconic park. Love worked with the existing logo to rename the organization, establish a new brand identity, develop collateral—including video and a website—and execute public relations events. Since the launch, the campaign has continued to expand.
Over the past five years, Love Communications has worked with the Salt Lake City International Airport to execute and market the launch of Phase 1 of The New SLC Airport in the fall of 2020. Efforts included website and mobile app design and development, traveler research to gauge awareness, a new branding initiative, and events such as town hall meetings and the Airport’s Virtual Grand Opening. Love Communications was contracted for the build-up, launch, and transition to the new Airport which included awareness messaging, media, and the development of our campaign, “Say Hello to the New SLC.”
Downtown Salt Lake City lacked a streamlined way to learn about the many arts and cultural activities in the 40-block neighborhood. The Cultural Core Action Plan was created to tout Utah’s premier entertainment district. Love Communications was retained to create a new identity for downtown Salt Lake and invite the community to discover and explore the Cultural Core.
Look at your typical biotech ad, and you’ll see a stock photo model peering pensively into a beaker of blue liquid. Not exactly awe-inspiring stuff. But with a fun, unique campaign featuring hand-illustrated bugs representing common pathogens, we’ve kept BioFire’s target audience of doctors and clinical directors engaged with interactive pieces like a custom Rubik’s Cube, a hand-drawn children’s book, and a series of print ads featuring special glasses that allowed viewers to “find the culprit” that was making their patient sick.
In a place where liquor laws are more of a punchline than a tourist attraction, how do you help Utah’s first producer of handcrafted hard cider break into the beverage market? First, you make sure the product is good—and we tested it extensively (purely for research purposes, of course). Then we captured the attention of craft-beverage enthusiasts by building an ultra-premium brand image that just so happened to win a bunch of awards. And it’s working—Mountain West is now distributing across multiple state lines, with no signs of slowing down anytime soon.
How do you make a million-dollar walkthrough light display stand out even more? With a fully integrated campaign including radio spots, extended outdoor boards, mass transit ads, and the shining star—a hand-animated TV spot that perfectly captured the wonder and mystique of Luminaria. Word got out, and Thanksgiving Point saw an outstanding turnout in the first year of this all-new experience.
Microbiology mogul BioMérieux was ready to step away from the stereotypical image of masked scientists in lab coats and give their well-established brand a more human touch. The People Behind the Science campaign put the spotlight on the oft-overlooked individuals driving BioMérieux’s industry-leading technology, and was well-received among its target audience of microbiologists, quality-control experts, and other pharmaceutical and personal-care professionals who have historically remained behind the scenes.
If industrial fans don’t immediately spring to mind when you think about opportunities to build an envelope-pushing brand, you’d probably be with the majority. But that’s exactly why we gave Robinson Fans—the most trusted name in industrial air-moving solutions—a powerful and unexpectedly bold brand identity everywhere from their gritty visual style to their witty, punchy brand voice.
As part of an initiative to make applying and paying for college more accessible, the Utah System of Higher Education needed a clean, concise, and digestible way to convey an enormous amount of information about Utah colleges. With an entirely overhauled website, collateral, and overall brand identity, tens of thousands of families from across the state—both English and Spanish-speaking—engaged with the new StepUp brand.