When Utah’s leading daily newspaper switched to a paid online subscription model (known in the industry as a “paywall”) in early 2018, Tribune management contracted Love Communications to develop a comprehensive marketing campaign in support of the new message. Result? A multi-phase branding campaign that underscored the Tribune’s prominence in the community and its vital role in our society. The commercial asked the questions: “What’s the price of democracy? What’s the price of transparency? What’s the price of independence?” And the answer is, “7.99 per month."
Located in Southern Utah's Kane County, Kanab is a vacation destination you may not have heard about before, despite the fact that it's surrounded by an amazing array of National Parks, National Monuments, and State Parks.
In a place where liquor laws are more of a punchline than a tourist attraction, how do you help Utah’s first producer of handcrafted hard cider break into the beverage market? First, you make sure the product is good—and we tested it extensively (purely for research purposes, of course). Then we captured the attention of craft-beverage enthusiasts by building an ultra-premium brand image that just so happened to win a bunch of awards. And it’s working—Mountain West is now distributing across multiple state lines, with no signs of slowing down anytime soon.
Dixie State University was in the precarious position of wanting to rebrand their athletic teams while still preserving the legacy endearing them to their passionate student body, faculty, and surrounding community. With this in mind, we delivered an all-new logo, mascot, and uniforms, while maintaining the iconic colors beloved by DSU’s fan base. The rebrand was a total success—since launching the Trailblazers mascot, athletic merchandise sales are up 200%, donations are at an all-time high, and the incoming freshman class is the largest it’s ever been.
One of Utah County’s premiere wedding venues wanted an all-new campaign targeted specifically at Utah brides and their families. After extensively researching the local market, we crafted messaging aimed squarely at the client’s target audience, complemented by photography that positioned Thanksgiving Point as a destination-wedding-caliber experience.
Most wildlife exhibits forbid you from seeing the animals up close at all—let alone touching or feeding them. But Tracy Aviary, located in the heart of Salt Lake City, actually encourages their patrons to interact with the beautiful birds that inhabit their refuge. Hence, our Get Close campaign that gave viewers a taste of the unique experience they’ll have interacting with some of the most magnificent species from all around the globe.