Over the past five years, Love Communications has worked with the Salt Lake City International Airport to execute and market the launch of Phase 1 of The New SLC Airport in the fall of 2020. Efforts included website and mobile app design and development, traveler research to gauge awareness, a new branding initiative, and events such as town hall meetings and the Airport’s Virtual Grand Opening. Love Communications was contracted for the build-up, launch, and transition to the new Airport which included awareness messaging, media, and the development of our campaign, “Say Hello to the New SLC.”
Downtown Salt Lake City lacked a streamlined way to learn about the many arts and cultural activities in the 40-block neighborhood. The Cultural Core Action Plan was created to tout Utah’s premier entertainment district. Love Communications was retained to create a new identity for downtown Salt Lake and invite the community to discover and explore the Cultural Core.
Moab, Utah is a destination known for its astounding natural landscapes and adventurous spirit. Long-regarded as a bucket- list destination for mountain bikers, hikers, four-wheelers, and travelers in general, the town of Moab has faced overwhelming pressure during peak seasons. Working with The Moab Travel Council (discovermoab.com), Love Communications was tasked with promoting travel during the off-season and inspiring responsible visitation. The content produced would be central to digital media efforts, and used as in native advertising.
When Utah’s leading daily newspaper switched to a paid online subscription model (known in the industry as a “paywall”) in early 2018, Tribune management contracted Love Communications to develop a comprehensive marketing campaign in support of the new message. Result? A multi-phase branding campaign that underscored the Tribune’s prominence in the community and its vital role in our society. The commercial asked the questions: “What’s the price of democracy? What’s the price of transparency? What’s the price of independence?” And the answer is, “7.99 per month."
Look at your typical biotech ad, and you’ll see a stock photo model peering pensively into a beaker of blue liquid. Not exactly awe-inspiring stuff. But with a fun, unique campaign featuring hand-illustrated bugs representing common pathogens, we’ve kept BioFire’s target audience of doctors and clinical directors engaged with interactive pieces like a custom Rubik’s Cube, a hand-drawn children’s book, and a series of print ads featuring special glasses that allowed viewers to “find the culprit” that was making their patient sick.
Located in Southern Utah's Kane County, Kanab is a vacation destination you may not have heard about before, despite the fact that it's surrounded by an amazing array of National Parks, National Monuments, and State Parks.
In a place where liquor laws are more of a punchline than a tourist attraction, how do you help Utah’s first producer of handcrafted hard cider break into the beverage market? First, you make sure the product is good—and we tested it extensively (purely for research purposes, of course). Then we captured the attention of craft-beverage enthusiasts by building an ultra-premium brand image that just so happened to win a bunch of awards. And it’s working—Mountain West is now distributing across multiple state lines, with no signs of slowing down anytime soon.
How do you make a million-dollar walkthrough light display stand out even more? With a fully integrated campaign including radio spots, extended outdoor boards, mass transit ads, and the shining star—a hand-animated TV spot that perfectly captured the wonder and mystique of Luminaria. Word got out, and Thanksgiving Point saw an outstanding turnout in the first year of this all-new experience.