identity Archives - Love Communications

Salt Lake City International Airport

Over the past five years, Love Communications has worked with the Salt Lake City International Airport to execute and market the launch of Phase 1 of The New SLC Airport in the fall of 2020. Efforts included website and mobile app design and development, traveler research to gauge awareness, a new branding initiative, and events such as town hall meetings and the Airport’s Virtual Grand Opening. Love Communications was contracted for the build-up, launch, and transition to the new Airport which included awareness messaging, media, and the development of our campaign, “Say Hello to the New SLC.”

Client: Salt Lake City International Airport
What We Did: Multimedia Advertising Campaign
Tags: branding, digital, identity, tourism, web and mobile

The Blocks

Downtown Salt Lake City lacked a streamlined way to learn about the many arts and cultural activities in the 40-block neighborhood. The Cultural Core Action Plan was created to tout Utah’s premier entertainment district. Love Communications was retained to create a new identity for downtown Salt Lake and invite the community to discover and explore the Cultural Core.

Client: The Blocks
What We Did: Branding & Campaign Launch
Tags: branding, digital, identity, tourism, web and mobile

Magically Unspoiled

Located in Southern Utah's Kane County, Kanab is a vacation destination you may not have heard about before, despite the fact that it's surrounded by an amazing array of National Parks, National Monuments, and State Parks.

Client: Kane County
What We Did: Multimedia Advertising Campaign
Tags: ambient, digital, identity, outdoor, print, radio

Mountain West Hard Cider

In a place where liquor laws are more of a punchline than a tourist attraction, how do you help Utah’s first producer of handcrafted hard cider break into the beverage market? First, you make sure the product is good—and we tested it extensively (purely for research purposes, of course). Then we captured the attention of craft-beverage enthusiasts by building an ultra-premium brand image that just so happened to win a bunch of awards. And it’s working—Mountain West is now distributing across multiple state lines, with no signs of slowing down anytime soon.

Client: Mountain West Hard Cider
What We Did: Multimedia Advertising Campaign
Tags: ambient, branding, digital, identity, outdoor, print, web and mobile

Dixie State University Trailblazers

Dixie State University was in the precarious position of wanting to rebrand their athletic teams while still preserving the legacy endearing them to their passionate student body, faculty, and surrounding community. With this in mind, we delivered an all-new logo, mascot, and uniforms, while maintaining the iconic colors beloved by DSU’s fan base. The rebrand was a total success—since launching the Trailblazers mascot, athletic merchandise sales are up 200%, donations are at an all-time high, and the incoming freshman class is the largest it’s ever been.

Client: Dixie State University
What We Did: Mascot Design
Tags: ambient, digital, identity, outdoor

Get Close

Most wildlife exhibits forbid you from seeing the animals up close at all—let alone touching or feeding them. But Tracy Aviary, located in the heart of Salt Lake City, actually encourages their patrons to interact with the beautiful birds that inhabit their refuge. Hence, our Get Close campaign that gave viewers a taste of the unique experience they’ll have interacting with some of the most magnificent species from all around the globe.

Client: Tracy Aviary
What We Did: Multimedia Advertising Campaign
Tags: digital, identity, outdoor, print, radio

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