Dixie State University Trailblazers

Dixie State University was in the precarious position of wanting to rebrand their athletic teams while still preserving the legacy endearing them to their passionate student body, faculty, and surrounding community. With this in mind, we delivered an all-new logo, mascot, and uniforms, while maintaining the iconic colors beloved by DSU’s fan base. The rebrand was a total success—since launching the Trailblazers mascot, athletic merchandise sales are up 200%, donations are at an all-time high, and the incoming freshman class is the largest it’s ever been.