Look at your typical biotech ad, and you’ll see a stock photo model peering pensively into a beaker of blue liquid. Not exactly awe-inspiring stuff. But with a fun, unique campaign featuring hand-illustrated bugs representing common pathogens, we’ve kept BioFire’s target audience of doctors and clinical directors engaged with interactive pieces like a custom Rubik’s Cube, a hand-drawn children’s book, and a series of print ads featuring special glasses that allowed viewers to “find the culprit” that was making their patient sick.
Located in Southern Utah's Kane County, Kanab is a vacation destination you may not have heard about before, despite the fact that it's surrounded by an amazing array of National Parks, National Monuments, and State Parks.
In a place where liquor laws are more of a punchline than a tourist attraction, how do you help Utah’s first producer of handcrafted hard cider break into the beverage market? First, you make sure the product is good—and we tested it extensively (purely for research purposes, of course). Then we captured the attention of craft-beverage enthusiasts by building an ultra-premium brand image that just so happened to win a bunch of awards. And it’s working—Mountain West is now distributing across multiple state lines, with no signs of slowing down anytime soon.
How do you make a million-dollar walkthrough light display stand out even more? With a fully integrated campaign including radio spots, extended outdoor boards, mass transit ads, and the shining star—a hand-animated TV spot that perfectly captured the wonder and mystique of Luminaria. Word got out, and Thanksgiving Point saw an outstanding turnout in the first year of this all-new experience.
Microbiology mogul BioMérieux was ready to step away from the stereotypical image of masked scientists in lab coats and give their well-established brand a more human touch. The People Behind the Science campaign put the spotlight on the oft-overlooked individuals driving BioMérieux’s industry-leading technology, and was well-received among its target audience of microbiologists, quality-control experts, and other pharmaceutical and personal-care professionals who have historically remained behind the scenes.
If industrial fans don’t immediately spring to mind when you think about opportunities to build an envelope-pushing brand, you’d probably be with the majority. But that’s exactly why we gave Robinson Fans—the most trusted name in industrial air-moving solutions—a powerful and unexpectedly bold brand identity everywhere from their gritty visual style to their witty, punchy brand voice.
Food safety is serious business—so it makes sense that traditionally, it’s an industry that’s been marketed using photos of Petri dishes and somber scientific jargon. But we were looking for a new way to inspire confidence among BioMérieux’s food-industry customers. For the launch of their new GENE-UP pathogen-testing platform, we developed an innovative campaign featuring hand-drawn illustrations that depict the ultimate goal of the food and beverage industries: delivering fresh, delicious—and most importantly, safe and pathogen-free food.
As part of our partnership with StepUp (a division of the Utah System of Higher Education), we wrote, illustrated, and produced this custom children’s book that encourages young minds to dream big. Looking through the eyes of a curious red fox named Monte, readers learned about different career options—from mechanic to meteorologist—and how each plays a critical role in the world. After Utah’s Lieutenant Governor helped us debut the book by reading to a large gathering of young students, over 20,000 copies were distributed to elementary-aged kids throughout the state.
As part of an initiative to make applying and paying for college more accessible, the Utah System of Higher Education needed a clean, concise, and digestible way to convey an enormous amount of information about Utah colleges. With an entirely overhauled website, collateral, and overall brand identity, tens of thousands of families from across the state—both English and Spanish-speaking—engaged with the new StepUp brand.
Salt Lake City enjoys dual status as one of the fastest-growing cities in the Intermountain West and one of the greatest snowboard and ski destinations on the planet. Visit Salt Lake was looking for a campaign to cement SLC’s unique status as a place where you can shred powder by day and take in a symphony, ballet, or pro sports game by night—and we delivered in spectacularly successful fashion with a multimedia campaign that highlighted our hometown’s rare mix of mountain adventures and modern city life.