As part of our partnership with StepUp (a division of the Utah System of Higher Education), we wrote, illustrated, and produced this custom children’s book that encourages young minds to dream big. Looking through the eyes of a curious red fox named Monte, readers learned about different career options—from mechanic to meteorologist—and how each plays a critical role in the world. After Utah’s Lieutenant Governor helped us debut the book by reading to a large gathering of young students, over 20,000 copies were distributed to elementary-aged kids throughout the state.
As part of an initiative to make applying and paying for college more accessible, the Utah System of Higher Education needed a clean, concise, and digestible way to convey an enormous amount of information about Utah colleges. With an entirely overhauled website, collateral, and overall brand identity, tens of thousands of families from across the state—both English and Spanish-speaking—engaged with the new StepUp brand.