Over the past five years, Love Communications has worked with the Salt Lake City International Airport to execute and market the launch of Phase 1 of The New SLC Airport in the fall of 2020. Efforts included website and mobile app design and development, traveler research to gauge awareness, a new branding initiative, and events such as town hall meetings and the Airport’s Virtual Grand Opening. Love Communications was contracted for the build-up, launch, and transition to the new Airport which included awareness messaging, media, and the development of our campaign, “Say Hello to the New SLC.”
Downtown Salt Lake City lacked a streamlined way to learn about the many arts and cultural activities in the 40-block neighborhood. The Cultural Core Action Plan was created to tout Utah’s premier entertainment district. Love Communications was retained to create a new identity for downtown Salt Lake and invite the community to discover and explore the Cultural Core.
In a place where liquor laws are more of a punchline than a tourist attraction, how do you help Utah’s first producer of handcrafted hard cider break into the beverage market? First, you make sure the product is good—and we tested it extensively (purely for research purposes, of course). Then we captured the attention of craft-beverage enthusiasts by building an ultra-premium brand image that just so happened to win a bunch of awards. And it’s working—Mountain West is now distributing across multiple state lines, with no signs of slowing down anytime soon.
If industrial fans don’t immediately spring to mind when you think about opportunities to build an envelope-pushing brand, you’d probably be with the majority. But that’s exactly why we gave Robinson Fans—the most trusted name in industrial air-moving solutions—a powerful and unexpectedly bold brand identity everywhere from their gritty visual style to their witty, punchy brand voice.
As part of an initiative to make applying and paying for college more accessible, the Utah System of Higher Education needed a clean, concise, and digestible way to convey an enormous amount of information about Utah colleges. With an entirely overhauled website, collateral, and overall brand identity, tens of thousands of families from across the state—both English and Spanish-speaking—engaged with the new StepUp brand.
Salt Lake City enjoys dual status as one of the fastest-growing cities in the Intermountain West and one of the greatest snowboard and ski destinations on the planet. Visit Salt Lake was looking for a campaign to cement SLC’s unique status as a place where you can shred powder by day and take in a symphony, ballet, or pro sports game by night—and we delivered in spectacularly successful fashion with a multimedia campaign that highlighted our hometown’s rare mix of mountain adventures and modern city life.
From traditional print pieces to website design, we’ve helped one of the world’s leading international supply-chain and material-handling companies build and maintain a consistent, engaging, and memorable brand image befitting of Savage’s noteworthy status in the industrial
sector. And from the consistently rapid growth they’ve experienced throughout our partnership, we’re doing something right.
Visit Salt Lake wanted an attention-grabbing way to showcase SLC’s rapidly expanding urban scene, and dispel some of the preconceived notions that spring to mind when the uninitiated visualize taking a trip to Salt Lake City. We delivered in supremely sarcastic fashion with an award-winning campaign so compelling, it was copied—almost to the letter—by another city that shall remain nameless. (Ask us over a drink sometime.)
Building on the massive success of the There’s Nothing to Do in Salt Lake campaign, we continued our pattern of poking fun at the public perception of SLC while showcasing the city’s massive variety of world-class dining, drinking, and entertainment. Aimed mostly at meeting and convention planners with the goal of attracting large-scale events to Salt Lake, the campaign also gained significant traction among the general public.