Visit Salt Lake wanted an attention-grabbing way to showcase SLC’s rapidly expanding urban scene, and dispel some of the preconceived notions that spring to mind when the uninitiated visualize taking a trip to Salt Lake City. We delivered in supremely sarcastic fashion with an award-winning campaign so compelling, it was copied—almost to the letter—by another city that shall remain nameless. (Ask us over a drink sometime.)
Building on the massive success of the There’s Nothing to Do in Salt Lake campaign, we continued our pattern of poking fun at the public perception of SLC while showcasing the city’s massive variety of world-class dining, drinking, and entertainment. Aimed mostly at meeting and convention planners with the goal of attracting large-scale events to Salt Lake, the campaign also gained significant traction among the general public.