VISIT SALT LAKE

Visit Salt Lake wanted an attention-grabbing way to showcase SLC’s rapidly expanding urban scene, and dispel some of the preconceived notions that spring to mind when the uninitiated visualize taking a trip to Salt Lake City. We delivered in supremely sarcastic fashion with an award-winning campaign so compelling, it was copied—almost to the letter—by another city that shall remain nameless. (Ask us over a drink sometime.)