Zion National Park Forever Project

Zion National Park Forever Project

Love Communications was retained by the official nonprofit partner of Zion National Park, Zion National History Association, to launch a historic rebranding campaign. The goal of the project was to provide private citizens with stewardship and maintenance opportunities for this iconic park. Love worked with the existing logo to rename the organization, establish a new brand identity, develop collateral—including video and a website—and execute public relations events. Since the launch, the campaign has continued to expand.

Client
Zion National Park Forever
What We Did
Branding & Campaign Launch
Tags
advertising, branding, public relations, tourism, website
Salt Lake City International Airport

Salt Lake City International Airport

Over the past five years, Love Communications has worked with the Salt Lake City International Airport to execute and market the launch of Phase 1 of The New SLC Airport in the fall of 2020. Efforts included website and mobile app design and development, traveler research to gauge awareness, a new branding initiative, and events such as town hall meetings and the Airport’s Virtual Grand Opening. Love Communications was contracted for the build-up, launch, and transition to the new Airport which included awareness messaging, media, and the development of our campaign, “Say Hello to the New SLC.”

Client
Salt Lake City International Airport
What We Did
Multimedia Advertising Campaign
Tags
branding, digital, identity, tourism, web and mobile
The Blocks

The Blocks

Downtown Salt Lake City lacked a streamlined way to learn about the many arts and cultural activities in the 40-block neighborhood. The Cultural Core Action Plan was created to tout Utah’s premier entertainment district. Love Communications was retained to create a new identity for downtown Salt Lake and invite the community to discover and explore the Cultural Core.

Client
The Blocks
What We Did
Branding & Campaign Launch
Tags
branding, digital, identity, tourism, web and mobile
Moab Area Travel Council

Moab Area Travel Council

Moab, Utah is a destination known for its astounding natural landscapes and adventurous spirit. Long-regarded as a bucket- list destination for mountain bikers, hikers, four-wheelers, and travelers in general, the town of Moab has faced overwhelming pressure during peak seasons. Working with The Moab Travel Council (discovermoab.com), Love Communications was tasked with promoting travel during the off-season and inspiring responsible visitation. The content produced would be central to digital media efforts, and used as in native advertising.

Client
Moab Area Travel Council
What We Did
Content Creation
Tags
content, digital, SEO, tourism
Utah Office of Tourism

Utah Office of Tourism

Utah’s Mighty Five™ national parks are a primary focus for out-of-state tourists and the Utah Office of Tourism (UOT) alike, each year generating over $10 billion in overall travel spending and over $1 billion in Total Tourism-Related Tax Revenue for the state. As overcrowding of the parks continues to rise, UOT must be deliberate in how it manages its strong search presence and on-page communication around national park visitation. Love was presented with the challenge of prioritizing the search presence of high-value national park pages, maintaining and improving ranking positions, while continuing to support UOT’s strong initiatives around sustainable tourism, distribution of visitation statewide, and quality visitation.

Client
Utah Office of Tourism
What We Did
National Parks SEO
Tags
digital marketing, SEM, SEO, tourism
Ski Utah

Ski Utah

In June of 2020, faced with travel restrictions and guidelines during the pandemic, Love Communications was tasked with developing new creative assets and overseeing an omni- channel advertising campaign that promoted Utah’s ski industry assets. They are a major economic driver, generating $1.322B in total visitor spending during the 2017-2018 season. Ski Utah is a key partner in promoting the state’s ski season and the various resorts, outfitters, guides, lodges and local businesses who comprise the industry.

Client
Ski Utah
What We Did
2020-2021 Research & Cross Channel Campaign
Tags
creative, digital marketing, media, research, tourism