In June of 2020, faced with travel restrictions and guidelines during the pandemic, Love Communications was tasked with developing new creative assets and overseeing an omni- channel advertising campaign that promoted Utah’s ski industry assets. They are a major economic driver, generating $1.322B in total visitor spending during the 2017-2018 season. Ski Utah is a key partner in promoting the state’s ski season and the various resorts, outfitters, guides, lodges and local businesses who comprise the industry.
- Ski Utah
- What We Did
- 2020-2021 Research & Cross Channel Campaign
- creative, digital marketing, media, research, tourism