Love Communications was retained by the official nonprofit partner of Zion National Park, Zion National History Association, to launch a historic rebranding campaign. The goal of the project was to provide private citizens with stewardship and maintenance opportunities for this iconic park. Love worked with the existing logo to rename the organization, establish a new brand identity, develop collateral—including video and a website—and execute public relations events. Since the launch, the campaign has continued to expand.
When Google Fiber needed media coverage for the launch of their third U.S. market, we were faced with the challenge of pitching a big story without divulging any of the juicy details. Even while negotiations were still being finalized, we created tons of pre-announcement buzz and secured attendance at the official announcement from every major local news outlet. Google Fiber’s arrival literally became front-page news throughout Utah, and the follow-up media tour and interviews with local leaders and Google execs were a huge success by all accounts.