Love Communications was retained by the official nonprofit partner of Zion National Park, Zion National History Association, to launch a historic rebranding campaign. The goal of the project was to provide private citizens with stewardship and maintenance opportunities for this iconic park. Love worked with the existing logo to rename the organization, establish a new brand identity, develop collateral—including video and a website—and execute public relations events. Since the launch, the campaign has continued to expand.
Downtown Salt Lake City lacked a streamlined way to learn about the many arts and cultural activities in the 40-block neighborhood. The Cultural Core Action Plan was created to tout Utah’s premier entertainment district. Love Communications was retained to create a new identity for downtown Salt Lake and invite the community to discover and explore the Cultural Core.