Defining a New Brand
Love held three VIP fundraising events, rebranded the Zion National Park visitors center store, developed a website, produced a video, and executed a communications plan introducing the Zion Natl Park Forever Project name and brand. We developed a highly effective campaign from concept to launch that established the Zion Natl Park Forever brand.
- Developing the brand strategy
- Developing a new website
- Producing a video to introduce the campaign • Planning and executing three VIP events
- VIP leave-behind booklet
- Signage for the Park Store
- Signage for nearby businesses
- Marketing materials and collateral
- Wraps and signage for shuttle busses
- Field Guide
A Lasting Legacy
The towns and businesses surrounding Zion National Park have enthusiastically embraced the Zion Natl Park Forever Project, adopting the cause as their own and helping raise additional funds through donations from customers and visitors. The brand is accomplishing its goal of growing a community of stewardship for Zion and her sister parks that is a model for the world.
Sting and the Utah Symphony
To celebrate Zion National Park’s 100th birthday, Sting agreed to play a fundraising concert with the Utah Symphony at USANA Amphitheater. Love was instrumental in securing Sting’s performance on behalf of the Zion Natl Park Forever Project. Sting’s performance alone secured over $1.5M in funds. The project in its entirety has generated more than $8mm through its comprehensive fundraising efforts.