Google Fiber

When Google Fiber needed media coverage for the launch of their third U.S. market, we were faced with the challenge of pitching a big story without divulging any of the juicy details. Even while negotiations were still being finalized, we created tons of pre-announcement buzz and secured attendance at the official announcement from every major local news outlet. Google Fiber’s arrival literally became front-page news throughout Utah, and the follow-up media tour and interviews with local leaders and Google execs were a huge success by all accounts.