Utah Office of Tourism
Utah’s Mighty Five™ national parks are a primary focus for out-of-state tourists and the Utah Office of Tourism (UOT) alike, each year generating over $10 billion in overall travel spending and over $1 billion in Total Tourism-Related Tax Revenue for the state. As overcrowding of the parks continues to rise, UOT must be deliberate in how it manages its strong search presence and on-page communication around national park visitation. Love was presented with the challenge of prioritizing the search presence of high-value national park pages, maintaining and improving ranking positions, while continuing to support UOT’s strong initiatives around sustainable tourism, distribution of visitation statewide, and quality visitation.
- Utah Office of Tourism
- What We Did
- National Parks SEO
- digital marketing, SEM, SEO, tourism