When Utah’s leading daily newspaper switched to a paid online subscription model (known in the industry as a “paywall”) in early 2018, Tribune management contracted Love Communications to develop a comprehensive marketing campaign in support of the new message. Result? A multi-phase branding campaign that underscored the Tribune’s prominence in the community and its vital role in our society. The commercial asked the questions: “What’s the price of democracy? What’s the price of transparency? What’s the price of independence?” And the answer is, “7.99 per month."
One of Utah County’s premiere wedding venues wanted an all-new campaign targeted specifically at Utah brides and their families. After extensively researching the local market, we crafted messaging aimed squarely at the client’s target audience, complemented by photography that positioned Thanksgiving Point as a destination-wedding-caliber experience.