How do you make a million-dollar walkthrough light display stand out even more? With a fully integrated campaign including radio spots, extended outdoor boards, mass transit ads, and the shining star—a hand-animated TV spot that perfectly captured the wonder and mystique of Luminaria. Word got out, and Thanksgiving Point saw an outstanding turnout in the first year of this all-new experience.
One of Utah County’s premiere wedding venues wanted an all-new campaign targeted specifically at Utah brides and their families. After extensively researching the local market, we crafted messaging aimed squarely at the client’s target audience, complemented by photography that positioned Thanksgiving Point as a destination-wedding-caliber experience.