How do you make a million-dollar walkthrough light display stand out even more? With a fully integrated campaign including radio spots, extended outdoor boards, mass transit ads, and the shining star—a hand-animated TV spot that perfectly captured the wonder and mystique of Luminaria. Word got out, and Thanksgiving Point saw an outstanding turnout in the first year of this all-new experience.
- Thanksgiving Point
- What We Did
- Multimedia Advertising Campaign
- ambient, branding, digital, print