Salt Lake City enjoys dual status as one of the fastest-growing cities in the Intermountain West and one of the greatest snowboard and ski destinations on the planet. Visit Salt Lake was looking for a campaign to cement SLC’s unique status as a place where you can shred powder by day and take in a symphony, ballet, or pro sports game by night—and we delivered in spectacularly successful fashion with a multimedia campaign that highlighted our hometown’s rare mix of mountain adventures and modern city life.