The People Behind the Science
Microbiology mogul BioMérieux was ready to step away from the stereotypical image of masked scientists in lab coats and give their well-established brand a more human touch. The People Behind the Science campaign put the spotlight on the oft-overlooked individuals driving BioMérieux’s industry-leading technology, and was well-received among its target audience of microbiologists, quality-control experts, and other pharmaceutical and personal-care professionals who have historically remained behind the scenes.
- What We Did
- Multimedia Advertising Campaign
- ambient, branding, digital, print