Bringing Confidence to the Table

Food safety is serious business—so it makes sense that traditionally, it’s an industry that’s been marketed using photos of Petri dishes and somber scientific jargon. But we were looking for a new way to inspire confidence among BioMérieux’s food-industry customers. For the launch of their new GENE-UP pathogen-testing platform, we developed an innovative campaign featuring hand-drawn illustrations that depict the ultimate goal of the food and beverage industries: delivering fresh, delicious—and most importantly, safe and pathogen-free food.