The People Behind the Science

The People Behind the Science

Microbiology mogul BioMérieux was ready to step away from the stereotypical image of masked scientists in lab coats and give their well-established brand a more human touch. The People Behind the Science campaign put the spotlight on the oft-overlooked individuals driving BioMérieux’s industry-leading technology, and was well-received among its target audience of microbiologists, quality-control experts, and other pharmaceutical and personal-care professionals who have historically remained behind the scenes.

Client
BioMérieux
What We Did
Multimedia Advertising Campaign
Tags
ambient, branding, digital, print
Robinson Fans

Robinson Fans

If industrial fans don’t immediately spring to mind when you think about opportunities to build an envelope-pushing brand, you’d probably be with the majority. But that’s exactly why we gave Robinson Fans—the most trusted name in industrial air-moving solutions—a powerful and unexpectedly bold brand identity everywhere from their gritty visual style to their witty, punchy brand voice.

Client
Robinson Fans
What We Did
Multimedia Advertising Campaign
Tags
ambient, branding, digital, print, web and mobile
StepUp

StepUp

As part of an initiative to make applying and paying for college more accessible, the Utah System of Higher Education needed a clean, concise, and digestible way to convey an enormous amount of information about Utah colleges. With an entirely overhauled website, collateral, and overall brand identity, tens of thousands of families from across the state—both English and Spanish-speaking—engaged with the new StepUp brand.

Client
Utah System of Higher Education
What We Did
Multimedia Advertising Campaign
Tags
ambient, branding, digital, print, web and mobile
SKI CITY

SKI CITY

Salt Lake City enjoys dual status as one of the fastest-growing cities in the Intermountain West and one of the greatest snowboard and ski destinations on the planet. Visit Salt Lake was looking for a campaign to cement SLC’s unique status as a place where you can shred powder by day and take in a symphony, ballet, or pro sports game by night—and we delivered in spectacularly successful fashion with a multimedia campaign that highlighted our hometown’s rare mix of mountain adventures and modern city life.

Client
Ski City
What We Did
Multimedia Advertising Campaign
Tags
ambient, branding, digital, print, web and mobile
Savage Companies

Savage Companies

From traditional print pieces to website design, we’ve helped one of the world’s leading international supply-chain and material-handling companies build and maintain a consistent, engaging, and memorable brand image befitting of Savage’s noteworthy status in the industrial
sector. And from the consistently rapid growth they’ve experienced throughout our partnership, we’re doing something right.

Client
Savage
What We Did
Multimedia Advertising Campaign
Tags
ambient, branding, digital, print, web and mobile
Dixie State University Trailblazers

Dixie State University Trailblazers

Dixie State University was in the precarious position of wanting to rebrand their athletic teams while still preserving the legacy endearing them to their passionate student body, faculty, and surrounding community. With this in mind, we delivered an all-new logo, mascot, and uniforms, while maintaining the iconic colors beloved by DSU’s fan base. The rebrand was a total success—since launching the Trailblazers mascot, athletic merchandise sales are up 200%, donations are at an all-time high, and the incoming freshman class is the largest it’s ever been.

Client
Dixie State University
What We Did
Mascot Design
Tags
ambient, digital, identity, outdoor
Thanksgiving Point Bridal

Thanksgiving Point Bridal

One of Utah County’s premiere wedding venues wanted an all-new campaign targeted specifically at Utah brides and their families. After extensively researching the local market, we crafted messaging aimed squarely at the client’s target audience, complemented by photography that positioned Thanksgiving Point as a destination-wedding-caliber experience.

Client
Thanksgiving Point
What We Did
Multimedia Advertising Campaign
Tags
digital, outdoor, print, television
VISIT SALT LAKE

VISIT SALT LAKE

Visit Salt Lake wanted an attention-grabbing way to showcase SLC’s rapidly expanding urban scene, and dispel some of the preconceived notions that spring to mind when the uninitiated visualize taking a trip to Salt Lake City. We delivered in supremely sarcastic fashion with an award-winning campaign so compelling, it was copied—almost to the letter—by another city that shall remain nameless. (Ask us over a drink sometime.)

Client
Visit Salt Lake
What We Did
Multimedia Advertising Campaign
Tags
ambient, branding, digital, print, web and mobile
Utah Opera

Utah Opera

As part of our longstanding partnership with one of the leading cultural organizations in the Intermountain West, we’ve produced everything from annual radio spots to a special 75th anniversary fundraising campaign featuring an ultra-premium direct mail piece that played real video on a built-in screen.

Client
Utah Opera
What We Did
Multimedia Advertising Campaign
Tags
ambient, branding, digital, print
Visit Salt Lake

Visit Salt Lake

Building on the massive success of the There’s Nothing to Do in Salt Lake campaign, we continued our pattern of poking fun at the public perception of SLC while showcasing the city’s massive variety of world-class dining, drinking, and entertainment. Aimed mostly at meeting and convention planners with the goal of attracting large-scale events to Salt Lake, the campaign also gained significant traction among the general public.

Client
Visit Salt Lake
What We Did
Multimedia Advertising Campaign
Tags
ambient, branding, digital, print, web and mobile