Google Fiber

Google Fiber

When Google Fiber needed media coverage for the launch of their third U.S. market, we were faced with the challenge of pitching a big story without divulging any of the juicy details. Even while negotiations were still being finalized, we created tons of pre-announcement buzz and secured attendance at the official announcement from every major local news outlet. Google Fiber’s arrival literally became front-page news throughout Utah, and the follow-up media tour and interviews with local leaders and Google execs were a huge success by all accounts.

Client
Google
What We Did
Multimedia Advertising Campaign
Tags
PR, public relations
StepUp

StepUp

As part of an initiative to make applying and paying for college more accessible, the Utah System of Higher Education needed a clean, concise, and digestible way to convey an enormous amount of information about Utah colleges. With an entirely overhauled website, collateral, and overall brand identity, tens of thousands of families from across the state—both English and Spanish-speaking—engaged with the new StepUp brand.

Client
Utah System of Higher Education
What We Did
Multimedia Advertising Campaign
Tags
ambient, branding, digital, print, web and mobile
SKI CITY

SKI CITY

Salt Lake City enjoys dual status as one of the fastest-growing cities in the Intermountain West and one of the greatest snowboard and ski destinations on the planet. Visit Salt Lake was looking for a campaign to cement SLC’s unique status as a place where you can shred powder by day and take in a symphony, ballet, or pro sports game by night—and we delivered in spectacularly successful fashion with a multimedia campaign that highlighted our hometown’s rare mix of mountain adventures and modern city life.

Client
Ski City
What We Did
Multimedia Advertising Campaign
Tags
ambient, branding, digital, print, web and mobile
Savage Companies

Savage Companies

From traditional print pieces to website design, we’ve helped one of the world’s leading international supply-chain and material-handling companies build and maintain a consistent, engaging, and memorable brand image befitting of Savage’s noteworthy status in the industrial
sector. And from the consistently rapid growth they’ve experienced throughout our partnership, we’re doing something right.

Client
Savage
What We Did
Multimedia Advertising Campaign
Tags
ambient, branding, digital, print, web and mobile
Thanksgiving Point Bridal

Thanksgiving Point Bridal

One of Utah County’s premiere wedding venues wanted an all-new campaign targeted specifically at Utah brides and their families. After extensively researching the local market, we crafted messaging aimed squarely at the client’s target audience, complemented by photography that positioned Thanksgiving Point as a destination-wedding-caliber experience.

Client
Thanksgiving Point
What We Did
Multimedia Advertising Campaign
Tags
digital, outdoor, print, television
VISIT SALT LAKE

VISIT SALT LAKE

Visit Salt Lake wanted an attention-grabbing way to showcase SLC’s rapidly expanding urban scene, and dispel some of the preconceived notions that spring to mind when the uninitiated visualize taking a trip to Salt Lake City. We delivered in supremely sarcastic fashion with an award-winning campaign so compelling, it was copied—almost to the letter—by another city that shall remain nameless. (Ask us over a drink sometime.)

Client
Visit Salt Lake
What We Did
Multimedia Advertising Campaign
Tags
ambient, branding, digital, print, web and mobile
Utah Opera

Utah Opera

As part of our longstanding partnership with one of the leading cultural organizations in the Intermountain West, we’ve produced everything from annual radio spots to a special 75th anniversary fundraising campaign featuring an ultra-premium direct mail piece that played real video on a built-in screen.

Client
Utah Opera
What We Did
Multimedia Advertising Campaign
Tags
ambient, branding, digital, print
Visit Salt Lake

Visit Salt Lake

Building on the massive success of the There’s Nothing to Do in Salt Lake campaign, we continued our pattern of poking fun at the public perception of SLC while showcasing the city’s massive variety of world-class dining, drinking, and entertainment. Aimed mostly at meeting and convention planners with the goal of attracting large-scale events to Salt Lake, the campaign also gained significant traction among the general public.

Client
Visit Salt Lake
What We Did
Multimedia Advertising Campaign
Tags
ambient, branding, digital, print, web and mobile
Get Close

Get Close

Most wildlife exhibits forbid you from seeing the animals up close at all—let alone touching or feeding them. But Tracy Aviary, located in the heart of Salt Lake City, actually encourages their patrons to interact with the beautiful birds that inhabit their refuge. Hence, our Get Close campaign that gave viewers a taste of the unique experience they’ll have interacting with some of the most magnificent species from all around the globe.

Client
Tracy Aviary
What We Did
Multimedia Advertising Campaign
Tags
digital, identity, outdoor, print, radio