Super-Serious

– By: Chip Haskell, Associate Creative Director Not long ago, a friend of ours named Jens called us up and asked if we would help him market his camera shop. The conversation went something like this (keep in mind that Jens is originally from Denmark and has a noticeable Danish accent)…. JENS: Hi guys. Do you …

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Tags: Pictureline, radio spot production

Public Relations is More Than Spin

– By. Rhonda Greenwood, Vice President, Public Relations Director One of the biggest challenges a public relations professional faces is not the work itself, but rather, defining public relations for people outside of the industry. (Try explaining the PR profession to your grandmother!) The first thing that comes to mind for many is that public relations is …

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Tags: Building Media Relationships, PR Tactics, Public Relations Strategy

Why A Mobile-Friendly Website Matters to Google (and should matter to you).

– By: Steve Wright, Vice President, Director of Interactive Services If you have a smart-phone, you are probably well aware that some sites are mobile-friendly and others are not. Think back to the last time you searched for something on your phone. How do you feel when the information you are looking for is difficult to …

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Tags: Mobile Responsive Web Design, Mobile Responsive Web Development, Mobilegeddon