Happy New Year!

– With a fast and furious start to the New Year, we can’t help but reflect on the tremendous year we’ve had. We recognize that our good fortune couldn’t have been accomplished without you – our clients, partners, community, families and our people. Many thanks to you, here is our year in review.

Read Full Article

We Upgraded Our Media Reporting Tools

– Back in the 60’s, shows like The Carol Burnett Show captured the attention of 30 million TV viewers per episode. Viewership statistics of this magnitude are unheard of these days but back then, there were only three networks to watch. Several decades later, TV viewing and distribution channels are more fragmented than ever, making its …

Read Full Article

Tags: Media Reporting Tools, Rentrak

Navigating in a Cross Platform World

– By. Peggy Conway, Vice President, Director of Media Consumers have an insatiable appetite for video, and options abound, from YouTube to original online series to top rated prime on linear TV to a multitude of programs on demand. While traditional TV still accounts for the majority of video viewing (A 2014 report from Nielsen states that 283 …

Read Full Article

Tags: Cross Platform

Celebrating 16 Years of Success

– By: Melanie McBride, Vice President, Director of Content and Consumer Engagement Remember when you turned 16? Bright-eyed and invincible. Independent. A later curfew. Your hands on the wheel. And nothing on your mind more important than LOVE! Well guess who just turned 16! Love Communications. With a solid foundation of success, we’re in the driver’s …

Read Full Article

Tags: Anniversary, Love Communications History, Love Communications News, Salt Lake City Advertising Agency

Super-Serious

– By: Chip Haskell, Associate Creative Director Not long ago, a friend of ours named Jens called us up and asked if we would help him market his camera shop. The conversation went something like this (keep in mind that Jens is originally from Denmark and has a noticeable Danish accent)…. JENS: Hi guys. Do you …

Read Full Article

Tags: Pictureline, radio spot production

Public Relations is More Than Spin

– By. Rhonda Greenwood, Vice President, Public Relations Director One of the biggest challenges a public relations professional faces is not the work itself, but rather, defining public relations for people outside of the industry. (Try explaining the PR profession to your grandmother!) The first thing that comes to mind for many is that public relations is …

Read Full Article

Tags: Building Media Relationships, PR Tactics, Public Relations Strategy

Why A Mobile-Friendly Website Matters to Google (and should matter to you).

– By: Steve Wright, Vice President, Director of Interactive Services If you have a smart-phone, you are probably well aware that some sites are mobile-friendly and others are not. Think back to the last time you searched for something on your phone. How do you feel when the information you are looking for is difficult to …

Read Full Article

Tags: Mobile Responsive Web Design, Mobile Responsive Web Development, Mobilegeddon