Highlight Campaign: Rebranding Colosimo’s Sausage Phase 2
Love Unveils More Popular Colosimo’s Billboards, Radio
In mid-March, Love Communications unveiled three more of its award-winning billboard designs for Colosimo’s Sausage, which have dotted the Wasatch Front since late last year.
Phase II of the popular billboards, featuring the new humorous slogans “Others Shrink in Shame,” “If It’s Not Colosimo’s, Spit It Out,” and “My Wife Can’t Get Enough,” have been posted.
And a new radio spot, again featuring a parody of “The Colosimo Brothers,” has already started airing on local stations. The new messages were developed by Salt Lake City advertising agency Love Communications.
In addition, the Love Communications PR team scored another in a string of hits for Colosimo’s Sausage, getting the front of the features section in the Salt Lake Tribune on Feb. 22, 2006.