Dixie State University Trailblazers

Dixie State University Trailblazers

Dixie State University was in the precarious position of wanting to rebrand their athletic teams while still preserving the legacy endearing them to their passionate student body, faculty, and surrounding community. With this in mind, we delivered an all-new logo, mascot, and uniforms, while maintaining the iconic colors beloved by DSU’s fan base. The rebrand was a total success—since launching the Trailblazers mascot, athletic merchandise sales are up 200%, donations are at an all-time high, and the incoming freshman class is the largest it’s ever been.

Client
Dixie State University
What We Did
Mascot Design
Tags
ambient, digital, identity, outdoor
VISIT SALT LAKE

VISIT SALT LAKE

Visit Salt Lake wanted an attention-grabbing way to showcase SLC’s rapidly expanding urban scene, and dispel some of the preconceived notions that spring to mind when the uninitiated visualize taking a trip to Salt Lake City. We delivered in supremely sarcastic fashion with an award-winning campaign so compelling, it was copied—almost to the letter—by another city that shall remain nameless. (Ask us over a drink sometime.)

Client
Visit Salt Lake
What We Did
Multimedia Advertising Campaign
Tags
ambient, branding, digital, print, web and mobile
Utah Opera

Utah Opera

As part of our longstanding partnership with one of the leading cultural organizations in the Intermountain West, we’ve produced everything from annual radio spots to a special 75th anniversary fundraising campaign featuring an ultra-premium direct mail piece that played real video on a built-in screen.

Client
Utah Opera
What We Did
Multimedia Advertising Campaign
Tags
ambient, branding, digital, print
Visit Salt Lake

Visit Salt Lake

Building on the massive success of the There’s Nothing to Do in Salt Lake campaign, we continued our pattern of poking fun at the public perception of SLC while showcasing the city’s massive variety of world-class dining, drinking, and entertainment. Aimed mostly at meeting and convention planners with the goal of attracting large-scale events to Salt Lake, the campaign also gained significant traction among the general public.

Client
Visit Salt Lake
What We Did
Multimedia Advertising Campaign
Tags
ambient, branding, digital, print, web and mobile