Zion National Park Forever Project

Love Communications was retained by the official nonprofit partner of Zion National Park, Zion National History Association, to launch a historic rebranding campaign. The goal of the project was to provide private citizens with stewardship and maintenance opportunities for this iconic park. Love worked with the existing logo to rename the organization, establish a new brand identity, develop collateral—including video and a website—and execute public relations events. Since the launch, the campaign has continued to expand.

Client
Zion National Park Forever
What We Did
Branding & Campaign Launch
Tags
advertising, branding, public relations, tourism, website

Defining a New Brand

Love held three VIP fundraising events, rebranded the Zion National Park visitors center store, developed a website, produced a video, and executed a communications plan introducing the Zion Natl Park Forever Project name and brand. We developed a highly effective campaign from concept to launch that established the Zion Natl Park Forever brand.

Deliverables included:

  • Developing the brand strategy
  • Developing a new website
  • Producing a video to introduce the campaign • Planning and executing three VIP events
  • VIP leave-behind booklet
  • Signage for the Park Store
  • Signage for nearby businesses
  • Marketing materials and collateral
  • Wraps and signage for shuttle busses
  • Field Guide

A Lasting Legacy

The towns and businesses surrounding Zion National Park have enthusiastically embraced the Zion Natl Park Forever Project, adopting the cause as their own and helping raise additional funds through donations from customers and visitors. The brand is accomplishing its goal of growing a community of stewardship for Zion and her sister parks that is a model for the world.

Sting and the Utah Symphony

To celebrate Zion National Park’s 100th birthday, Sting agreed to play a fundraising concert with the Utah Symphony at USANA Amphitheater. Love was instrumental in securing Sting’s performance on behalf of the Zion Natl Park Forever Project. Sting’s performance alone secured over $1.5M in funds. The project in its entirety has generated more than $8mm through its comprehensive fundraising efforts.