RIO TINTO | NUTON WEBSITE
Transforming the Copper Industry
When Nuton, a Rio Tinto venture, was ready to introduce its innovative approach to copper production to the world, they came to us for web design and development. Their goal was clear: create a website that would attract new partnerships, draw in top talent, and establish Nuton’s unique position within the industry.
The results were immediate: within a few days of the site launch, it gained significant traction, with organic search driving 36% of all traffic and more than 50% of all sessions classified as engaged sessions.
> 50% SESSIONS
were engaged users
20+ SEARCH TERMS
ranking in the first 4 months
Backed by over 30 years of research and development, Nuton’s impressive copper recovery technology demanded a website that was both informative and visually compelling.
One of our main challenges was to present Nuton’s highly technical information in a way that wouldn’t overwhelm users. To address this, we organized the content into intuitive web experiences that paired concise messaging with carefully curated visual elements. This approach allowed users to explore the site freely, guided by a seamless experience that ultimately led them to connect with Nuton.
Within the first few days, over half of user sessions were classified as engaged. Although the brand’s visual identity was pre-established, we developed new design systems that brought Nuton’s site to life. The site includes animations inspired by Sir Isaac Newton’s equations, scroll-capture elements that narrate micro-stories, and strong calls to action. This design strategy made the site feel dynamic, modern, and engaging—a true reflection of Nuton’s innovative spirit.
36%TRAFFIC SHARE
from organic search
The design worked—conversion rates for contact forms and job inquiries exceeded global benchmarks by more than 400%. Almost instantly, the site became discoverable, with more than 20 keywords driving quick traffic.
400%
above the global benchmark
Supported by press releases and digital mentions from Rio Tinto, the site quickly gained traction and became a key tool in Nuton’s global outreach efforts.
The strategic combination of visually compelling design, clear messaging, and targeted search optimization ensured that Nuton’s message reached a wide audience, driving both user engagement and conversions at levels well above global web industry benchmarks.
