ALTA BANK | DOMESTIC VIOLENCE AWARENESS CAMPAIGN
Standing Against
Domestic Violence
According to the National Coalition Against Domestic Violence, 33.6 percent of Utah women and 21.4 percent of Utah men experience intimate partner physical violence, intimate partner sexual violence, and/or intimate partner stalking in their lifetimes.
5 MILLION
media impressions.
Altabank, a strong advocate for domestic violence awareness and prevention, sought to elevate this cause on a statewide level. They turned to our PR team at Love Communications to transform this advocacy into impactful action, resulting in a wildly successful press conference at the capitol, complete with a gubernatorial declaration and more than 5 million media impressions.
Recognizing the significance of Domestic Violence Awareness Month in October, we identified an opportunity to amplify this critical issue within Utah. Our team collaborated with the Governor’s Office to declare October 2 “Domestic Violence Awareness Day in Utah.” We strategically organized a press conference at the State Capitol, where a declaration from Governor Cox and Lieutenant Governor Deidre M. Henderson was read.
OCTOBER 2
Domestic Violence Awareness Day in Utah
Central to our strategy was the power of storytelling. While statistics on domestic violence are undoubtedly striking, it’s the heart-wrenching stories that resonate most and drive action. Lt. Governor Henderson delivered a video message sharing her personal connection to the cause, recounting how she lost her cousin to domestic violence. This was followed by compelling stories from Jennifer Campbell, Director of the Utah Domestic Violence Coalition, and Shonie Christiansen, an advocate and survivor, who shared their powerful experiences.
These narratives ensured that the event not only honored the significance of the day but also deeply impacted attendees and the broader public. Including speakers who have experienced domestic violence humanized the issue—instead of just being a statistic, these women were living, breathing evidence of the crisis in our state. They were relatable and human.
Utah’s four largest broadcast stations—KSTU, KTVX, KUTV, and KSL—attended the conference and covered the story, effectively informing residents across the state about domestic violence and providing crucial information on recognizing and addressing abuse. The total estimated reach was 5,528,829, with 26 total media mentions.
5,528,829
total estimated reach
This event laid the foundation for sustained advocacy. Plans are already in place for another declaration with Governor Cox and Lt. Governor Henderson in October 2024, continuing this awareness effort.
