UTAH OFFICE OF TOURISM | IN LOVE IN UTAH
This is a
love story
And, like all good love stories, it has a happy ending—the highest ROI ever recorded for the Utah Office of Tourism, record-breaking website visitation, and $3 billion in ad-exposed revenue.
$3 BILLION
In ad-exposed revenue
This love story begins as the pandemic was ending. The world was once again open for business, people were heading back to work, and life felt faster than it had in a long time. Just as we were adjusting to it all, ChatGPT hit the headlines, launching everything into hyperdrive. In reaction, people started craving meaningful connections and simpler times. It was in this moment that “In Love. In Utah.” was born.
It wouldn’t be until months later that the campaign would launch, and months after that when we would learn it had generated 2.1 million ad-exposed page views for our client and increased enriched bookings by 34%.
2.1 Million
In ad-exposed page views
Highest
ROI ever
34% INCREASE
In enriched bookings in year over year comparison
The idea for In Love In Utah comes from a mix of empathy, intuition, and audience research. The success of the campaign required skillfully combining the idea itself with a highly researched, sophisticated, and strategic media plan informed by research on travel planning timelines, audience psychographic and behavioral attributes, and expert targeting tactics all to ensure that the right creative asset was served to the right person at the right time.
The results were unprecedented, returning the Utah Office of Tourism’s strongest ROI on record according to SMARI—a whopping $595 for every one dollar invested.
$595
Returned for every $1 invested. The highest ROI ever recorded for the Utah Office of Tourism
47% AD AWARE
A 74% increase in year over year comparison
Utah makes you feel things—joy, pride, connection, energy, and a contentment that settles deep into your bones. Or, in a single word—love.
Since the initial launch of In Love In Utah, we have expanded our services with the Utah Office of Tourism, becoming their creative agency of record, along with media, research and analytics, as well as paid search, increasing effectiveness with a holistic, integrated and collaborative approach.
