UTAH STATE FAIR | 2024 THEME

More of what
you love

The Utah State Fair is beloved by all, but for endless reasons. How could we appeal to everyone’s interests from monster trucks to baby animals, ferris wheels to art shows, and homemade marmalade to deep fried Twinkies?

350,000
Average annual attendance.

Our solution—create a campaign built from all the individual parts of the fair that add up to one of the most anticipated, celebrate, and fun events each summer in Salt Lake City.

11 DAYS
Of fun, food, and festivities.

The building block style of artwork allowed us to create unique assets for each audience’s interests. You love farm animals—we got that. You’re here for the rides—get in line. You love the food and drinks—we do too. Even within the larger images, diverse experiences are highlighted, showcasing all the endless fun.

11 UNIQUE ACTIVITIES
Shown, on average, per asset.

The fair begins this September and we hope to see the campaign make it a wildly successful event.