Love Communications Awarded Marketing Strategy Contract with South Dakota Department of Tourism
SALT LAKE CITY — MAY 24, 2022 — Love Communications, one of the Western United States’ top full-service advertising and marketing firms based in Salt Lake City, is thrilled to announce a new partnership with the South Dakota Department of Tourism.
After inking a contract with the Mount Rushmore State, Love will facilitate and develop a cooperative marketing strategy, data analytics and consumer insights, and the implementation of paid search best practices, to drive increased tourism to the area.
Leadership teams at Love began to pursue a partnership with the South Dakota Department of Tourism after responding to a request for proposal in January 2022. An exhaustive proposal process included the development of creative materials, an ambitious consumer surveying project, and in-person presentations in both South Dakota and Utah.
In the end, it was Love’s commitment to data-driven consumer insights that won the folks from South Dakota over.
“As a team, we are committed to not being simple just for the sake of being simple,” said Love Communications Digital Marketing & Media Vice President Jonathan Smithgall. “We are willing to do the work and dig into what the numbers and data are telling us to make the best marketing decisions possible We use data and insights to tell stories that others might miss. We are excited to apply our findings to a great relationship in South Dakota.”
Love’s contract with the South Dakota Department of Tourism will take effect on July 1, 2022. The South Dakota Department of Tourism is comprised of the Tourism and South Dakota Arts Council, led by Secretary James D. Hagen.
About Love Communications
Celebrating its 22nd anniversary this year, Love Communications is a full-service advertising and marketing firm based in Salt Lake City. The agency currently employs nearly 50 full-time staffers. Love’s tourism portfolio includes the Utah Office of Tourism, Visit Salt Lake, Ski Utah, Greater Zion, and Moab Area Travel Council. The firm operates under the direction of partners Tom Love, Preston Wood and Alan Reighard.