Love Communications Celebrates Three Award-Winning Campaigns at 2021 Educational Seminar for Tourism Organizations Conference

SALT LAKE CITY – September 16, 2021Love Communications, one of Salt Lake City’s top full-service advertising, digital and public relations firms, spearheaded three first-place winning campaigns at the 2021 Educational Seminar for Tourism Organizations (ESTO) conference in Ogden, Utah.

Two campaigns led by Love for the Utah Office of Tourism were awarded with National Council of State Tourism Directors Mercury Awards. Its Renaissance to Normalcy campaign placed in the Integrated Marketing and Messaging Campaign: State Marketing Budget More than $10 Million category. This campaign’s objective was to use inspirational and hopeful messaging to reframe the conversation around COVID-19 and stimulate economic growth through strategic media.

The other Mercury award winner was the redesign to its website (, taking first in best travel website category. The new website was based on a foundation of traveler journey research and a human-centered design mindset.

The Mercury Awards are open to all U.S. state and territory tourism offices that are members of the U.S. Travel Association. The awards recognize members for excellence and creative accomplishment in state and territory destination marketing and promotion.

Another of Love’s largest travel and tourism clients—Moab Area Travel Council—took home a Destination Council Destiny Award for Best Advocacy and Grassroots Campaign in the country for its first-to-market sustainable tourism initiative – Do it Like a Local.

Do it Like a Local was created in 2019 to educate confirmed tourists to be informed, responsible and sustainable visitors. The first-of-its-kind, multi-channel campaign changes the role of destination marketing and attracting visitors, to sustainable destination management and educating tourists about what is important to locals.

The Destiny Awards recognize U.S. Travel destination marketing organization (DMO) members for excellence and creative accomplishment in destination marketing and promotion at the local and regional level. The Destiny Awards celebrate the development of imaginative and innovative destination marketing promotion programs and activities.

“Through the pandemic, we had to get creative,” said Tom Love, president of Love Communications. “We knew we had to bring some unique and innovative ideas to the table to mitigate the economic loss for our travel and tourism clients in Utah and ensure a strong recovery. We are thrilled to see the fabulous outcome of these campaigns. When our clients succeed, we succeed and we are honored to be sharing in their success.”


About Love Communications

Named a Wasatch Front Top Workplace by WorkplaceDynamics, Love Communications is one of the western region’s most prominent full-service advertising and marketing firms. Based in Salt Lake City, the agency currently employs more than 40 full-time marketing specialists across multiple disciplines. The firm represents clients in a wide range of industries and markets, including Salt Lake City International Airport, BioFire Diagnostics, Google Fiber, Visit Salt Lake, Utah Office of Tourism, Bank of Utah, Hale Centre Theatre, Standard Optical, Zion Forever Project, United Way Salt Lake, RC Willey, Creminelli Fine Meats, Arctic Circle and Thanksgiving Point. The award-winning communications agency provides excellence in advertising; branding strategy; public relations and social media; digital strategy and marketing; website development and design; and media buying and planning. For more information, visit