Love Communications Launches New Media Campaign for Avenue H
Utah’s health insurance marketplace has doubled in enrollments over the past two years
SALT LAKE CITY, Oct. 13, 2014 – Love Communications, a full-service advertising and PR firm in Salt Lake City, has launched a new campaign for Avenue H, Utah’s Small Business Health Insurance Marketplace, featuring testimonials from a cross section of owners, operators and employees of small Utah businesses who are enrolled.
The campaign emphasizes the benefits of using Avenue H for employers and employees, such as selection, controlling costs and ease of use. Avenue H allows an employer to offer a variety of health insurance options to its employees rather than trying to make one size fit all. And, employers can control costs by contributing a set amount each month to their employees’ health premiums.
Love Communications created new billboards, six television and radio advertisements, and digital ads that include remarks from long-time journalist and general manager of KPCW, Larry Warren; KPCW reporter, host and producer, Lynn Ware Peek; Kelli Fratto, public relations supervisor for Love Communications and Steve Bollinger, owner/operator of TV Specialists.
“Avenue H gave us an objective look at what was available in the insurance marketplace and let us make an independent, intelligent decision,” said Warren in a television advertisement. “We can give each employee an allowance, we know what that allowance will be at the start of the year, and we can budget accordingly. Each employee gets to make their decisions, so it takes the burden off of me to dictate what kind of coverage they get.”
Utah’s viable, state-run health insurance marketplace, Avenue H, was made in Utah for Utahns, and it is a true success story, where other states have failed. Utah small business owners who have not been able to offer health insurance to their employees in the past, are discovering that they now can afford to through Avenue H. Nearly 500 groups have enrolled and 12,000 Utahns are receiving health care coverage, and it continues to grow. Employees can choose between more than 70 Qualified Health Plans; three insurers including Select Health, United Health Care and Arches Health Plan; health savings accounts; dental plans and now out-of-state plans.
For more information on enrollment, visit www.AvenueH.com.
About Love Communications
Love Communications is a full-service advertising and marketing firm based in Salt Lake City. The 40-person agency reported capitalized billings of approximately $40 million last year and operates under the direction of partners Tom Love, Rich Love, Preston Wood, and Alan Reighard.