Zions Bank Wealth Management
Zions Bank retains Love Communications for niche marketing campaigns and special projects on an ongoing basis. Over the past several years, Love has developed and executed integrated marketing efforts for the bank and its many products, including advertising, public relations, industrial video production, grass roots efforts, governmental relations, and more.
Zions Bank and Love Communications recently worked together to brand and launch the bank’s new wealth management services. The outcome was the Zions Premier Wealth Management Center, not just a new suite of bank products, but an actual branded, state-of-the-art physical location at the bank’s headquarters dedicated to serving the specialized needs of high-wealth individuals and families. Love Communications developed an integrated campaign to launch the new Center, including logo and ad development, public relations/earned media events, and special events featuring nationally recognized speakers and economic experts, including Steve Forbes, Senator Alan Simpson, among others.