Salt Lake City-based Love Communications Featured In Designing For The Greater Good
FOR IMMEDIATE RELEASE
New Book Showcases Best in Cause-Related Marketing and Nonprofit DesignSALT LAKE CITY, Utah – Jan. 28, 2010 – In an age when nonprofit organizations are struggling harder than ever to have their messages heard, the value of branding and design has become increasingly essential to their survival.
This week, a first-of-its-kind book, Designing for the Greater Good, was released to offer readers insights into great nonprofit branding campaigns in 24 inspiring case studies and hundreds of illustrated examples. Salt Lake City-based Love Communications was among the firms whose outstanding campaigns were selected for inclusion in this prestigious collection.
Created as a comprehensive resource for designers, creative professionals, marketers, corporate communications departments and nonprofit leaders, Designing for the Greater Good is based on authors Peleg Top and Jonathan Cleveland’s nearly 40 years of combined experience working with nonprofits and corporate communications departments across the country.
“After nearly a decade of studying cause marketing campaigns, I know that strong design is absolutely critical to success,” said David Hessekiel, president, Cause Marketing Forum. “As a unique showcase of campaigns that stand out from the crowd, Designing for the Greater Good is a valuable addition to the cause marketing literature. This collection of work, often created in spite of low budgets and organizational impediments, should be an inspiration to creatives, nonprofit and corporate marketers alike.”
More on Designing for the Greater Good
Whether branding an identity for a nonprofit, designing invitations for fundraisers, pitching slogans effectively or creating print or online marketing material, it is essential that the graphic design of cause-related organizations attract attention to their goals, events and campaigns.
The Love Communications’ campaign featured in Designing for the Greater Good is a “Bars and Clubs” series of posters produced on behalf of the Utah Department of Health and its anti-tobacco efforts (“The TRUTH” campaign). Geared toward young adults, the posters are illustrated in a vibrant, animated style, meant to cut through the clutter by being provocative and irreverent. For example, one poster features an illustration of a pretty young woman with a headline referring to tobacco as “the fashion accessory to die for.” The copy reads, “Make a bold statement by becoming a pretty pile of ashes!”
“Successful design for nonprofit organizations relies on a true partnership, where the designer is connected to the cause and the organization has accurately portrayed its culture and clientele. When these elements come together, a powerful brand connection is made,” said author Jonathan Cleveland. “Designing for the Greater Good was created as a first-of-its-kind resource for both designers and cause-related organizations seeking inspiration and direction from past successful campaigns.”
“Most designers and creative agencies, no matter their industry niche, will do some nonprofit or cause-related work at some stage of their career,” says author Peleg Top. “This work helps us create a sense of purpose that is bigger than us. It connects us to our community, helps us leave a legacy and be part of something bigger than our own work.”
Designing for the Greater Good (Harper Design, an imprint of Harper Collins) is now available to the public. Its retail list price is $50.
http://designingforthegreatergood.com/index.html
Love Communications offers a full range of client service, media planning, public relations and governmental relations, accounting, interactive, creative and production services. The agency, which reported capitalized billings of $30 million in 2009, currently employs 33 full-time staffers. The firm operates under the direction of partners Tom Love, Rich Love, Preston Wood and Alan Reighard.
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