Love Communications Introduces New “live United” Advertising Campaign On Behalf Of United Way Of Salt Lake

SALT LAKE CITY – Sept. 29, 2008 – Salt Lake City ad agency Love Communications has unveiled a new advertising campaign on behalf of United Way of Salt Lake. Built around the theme, “Live United,” the multi-media campaign underscores the belief that members of our community can inspire real change in the fundamental building blocks of life by working together and joining in.

The campaign, patterned after a new United Way of America national advertising campaign introduced earlier this year, suggests that the building blocks for a good life include education, health and income. The goal of the campaign is to motivate people to help create long-lasting change in those three areas.

“We all have a stake in each other’s success and everyone has a role to play in advancing the common good of our community,” said Tom Love, chairman of the United Way of Salt Lake Board and president of Love Communications, which donated much of its time and production expenses on the campaign. “The message is about jumping in and making a difference, no matter who you are.”

The campaign’s underwriting sponsors include prominent local businesses like Zions Bank, Workers Compensation Fund, Questar Corporation, CHG Healthcare Services, Utah Housing Authority and Comcast. Each of the six sponsors is highlighted in TV, radio, outdoor, transit and print ads. Each sponsor’s advertising features that company’s own employees dressed in “Live United” T-shirts.

At the end of each advertisement is the encompassing message: “Influence the condition of all. Give. Advocate. Volunteer. Live United.” The campaign encourages people to simply become more involved in their community by volunteering and advocating for the well being of others by visiting a customized “Live United” Web site, www.liveunitedutah.org.

“It’s a powerful message, because it hopefully will inspire people to just get involved with their community,” Love said. “It goes beyond United Way. It’s about helping a neighbor, a friend or the guy down the street. That’s what it means to ‘Live United’.”

Love Communications, which celebrated its ninth anniversary this year, offers a full range of account management, media planning, public relations and governmental relations, marketing, interactive design, creative and production services. The agency, which reported capitalized billings of $28 million in 2007, operates under the direction of partners Tom Love, Rich Love, Preston Wood and Alan Reighard.

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