StepUp
As part of an initiative to make applying and paying for college more accessible, the Utah System of Higher Education needed a clean, concise, and digestible way to convey an enormous amount of information about Utah colleges. With an entirely overhauled website, collateral, and overall brand identity, tens of thousands of families from across the state—both English and Spanish-speaking—engaged with the new StepUp brand.
- Client
- Utah System of Higher Education
- What We Did
- Multimedia Advertising Campaign
- Tags
- ambient, branding, digital, print, web and mobile