We didn’t just run 22 campaigns; we engineered a $4.7 million revenue engine that turned digital browsers into brand devotees.
Thanksgiving Point
Ticket Revenue Grows for the Garden
Digital media precision with massive brand reach delivered record-shattering ROI for the nonprofit farm, garden and museum complex.
A Broken-to-Blooming Challenge
Thanksgiving Point, a non-profit educational and recreational venue, needed to scale its digital footprint without losing its soul—or its efficiency. The goal was to move past surface-level awareness and drive actual, trackable ticket sales for signature events like Tulip Festival and Luminaria.
In-house marketing teams were drowning in fragmented data from legacy and digital silos. They needed an agency to unify the chaos and turn a growing budget into a measurable bottom-line victory.
Strategic Approach
A decade-long partnership enabled Love to work hand-in-hand with the amazing airport team as a unified voice.
Amplify, our in-house analytics beast of a dashboard, tracked every nitty-gritty detail in real time. Next, we tested creative—using real people and real Thanksgiving Point magic—to stop their scroll and get people to start booking.
Strategic media channel shifts transitioned display efforts from DV360 to StackAdapt Display. Adding a mix of Meta (FB/IG), Paid Search and Viant CTV enabled significantly higher returns.
Legacy media dominance included strategic schedules across broadcast, cable TV and heavy-hitting outdoor billboards.
Unlocking 24/7 data intelligence via Amplify (built on a foundation of Tableau and Google BigQuery) tracked nitty-gritty performance metrics so we could move fast when it mattered.
Short, punchy video content, drone captures, and static social modules showcased Thanksgiving Point attendees increased engagement and views.
Massive Reach + Impact
Well, we broke the playbook, balancing mass-market seduction with high-intent targeting. In one fiscal year, Love delivered the kind of numbers that make CFOs smile and competitors start taking notes:
Digital media revenue
76%
spike YOY
Total revenue
$4.7M
across 22 signature campaigns
Return on ad spend
157:1
ROAS on a pre-holiday flash sale (no, that’s not a typo)
Total transactions
80,269
proving that when you speak the audience’s language, they show up
Acquired prospects
3,449
acquired through targeted Luminaria lead generation efforts
Added value
2:1
generated through legacy media partnerships
Everything we created
Category Disruption Strategy meant bringing vibrant color into a monotonous blue-and-white space, achieving something most brands only dream of: immediate visual differentiation that worked across all contexts and audiences.
Meet Them All
Where Curious Kids Grow
Love created a massive brand foundation for Thanksgiving Point. Together, we generated record-breaking ROAS, YoY digital campaign revenue increases, strong added value and massive conversion rates.