Award-winning creative, media, and PR help alleviate Utah’s hunger crisis.

Utah Food Bank

No Off-Season for Hunger

A long-running statewide campaign keeps urgency alive for one of Utah’s most vital nonprofits.

A Mission Critical Challenge

Fact: Roughly 1 in 5 Utah children don’t know where their next meal is coming from. That’s 445,000 Utahns experiencing food insecurity. 

Utah Food Bank’s ongoing messaging needed a refresh back in 2022. Awareness and funding is critical, especially during turbulent and challenging times in our society, particularly following the COVID endemic. And it’s all exacerbated by economic, workforce, and geographic obstacles.

Strategic Approach

Turning $1 into $7.23 of impact takes more than logistics—it takes a message people believe in.

Working closely with Utah Food Bank staff, Love Communications is at the forefront of community outreach, including TV, video content, outdoor, direct mail, digital and legacy media, events promotion, and PR.

Always-on messaging pushes cyclical and annual efforts. There is no “end” to the campaign in sight; rather, it is a long-running and established calendar of events keyed to crucial times of year—holiday giving, Thanksgiving’s Utah Human Race, and annual events including Feed Utah, Stamp Out Hunger Food Drive, and Summer Business Food & Fund Drive.

Ongoing creative support develops new messages that remain fresh and relevant in people’s lives, particularly in these challenging times.

“Fighting Hunger Statewide” is Utah Food Bank’s core mission, and became the North Star messaging of Love’s media and creative strategy. Hunger challenges are ever present, particularly as the costs of basic needs and housing continue to rise.


Massive Reach + Impact

Love Communications earned a Gold Addy from the Utah Advertising Federation. Since 2022, Love Communications’ efforts have helped Utah Food Bank in its ongoing mission to:

  • Distribute 69.6 million pounds of food across Utah.
  • Provide the equivalent of 58 million meals to citizens throughout the state.
  • Serve all 29 counties across Utah.
  • Cultivate a network of 309 partner agencies.
  • Stretch each $1 donated into $7.23 worth of goods and services.

Everything we created

Our “evergreen” campaign, created for local TV and streaming video partners, is award-winning. We developed new approaches to events promotion, newsletter communication, direct mail pieces, traditional radio, streaming audio and similar platforms. New messaging updates support the Holiday Food & Fund Drive, Utah Human Race, and Night at the Warehouse Gala.

Utah Human Race

Holiday Food & Fund Drive

Night at the Warehouse Gala