Love reimagined UMFA’s digital experience, replacing a rigid legacy system with a robust, interconnected and accessible one to honor its role as a premier research and civic resource.
Utah Museum of Fine Arts, University of Utah
Modernizing Museum Access
A flexible, accessible digital gateway connects diverse audiences to global culture—and helps bolster paid media efforts, too.
A Static-to-Sculpted Challenge
Like a damaged work of art, the Utah Museum of Fine Arts’ existing Drupal site required a complete architectural restoration to regain its value. The website was difficult to manage, non-responsive, and ineffective at engaging its audiences, who range from local families and art enthusiasts to global researchers and University of Utah students.
UMFA needed a digital transformation. A new website solution required cross-linking exhibitions, event calendars and news, while maintaining a vast public catalog of its collection. Additionally, as a university- and government-affiliated entity, the site was required to adhere strictly to WCAG 2.1 AA accessibility standards to serve all visitors equitably.
Strategic Approach
Great art demands a perfect lens, so we rebuilt the museum’s entire perspective. Love completed an architectural overhaul of UMFA’s website, prioritizing two things: user experience and administrative flexibility.
Full-Service discovery included comprehensive UX and UI testing, information architecture planning, and content mapping to ensure every decision was data-informed.
Custom WordPress development enables a flexible block-based system that empowers staff to manage complex layouts and typography without technical support.
Accessibility-First design integrates accessibility into the core design and markup from the start, ensuring the site is friendly for users with visual or physical impairments.
Massive Reach + Impact
Love unveiled a gold-standard website, one that earned immediate rave reviews by museum stakeholders and the community at large.
The new site boasts a smooth user experience and easy administrative access. It seamlessly links exhibitions, press releases, educational materials, and a collection catalog.
Love streamlined redundant pages and prioritized functional, sleek design. Today, this durable asset serves researchers worldwide while inviting local visitors to experience the museum’s offerings.
Everything we created
UMFA’s new website transformation began with a full UX/UI discovery and testing phase. Love built a custom WordPress block editor system with responsive information architecture and accessibility-compliant visual design.
Aided by a unified multi-channel strategy, the new website today aligns with Love’s paid media efforts and bolsters growth across paid search, social media, and legacy media.