‘The right thing’: How COVID changed how companies advertise to you

Every industry has been impacted by COVID-19, and advertising is no exception. But, when companies like Anheuser-Busch, Pepsi, and Coke, who are notoriously known for their Super Bowl ads, announced that they would not be advertising during this year’s game, people asked, “Why?” 

Love’s president and founding partner, Tom Love sat down with ABC4 to give the inside scoop on how COVID-19 forced many companies to reinvent their advertising strategies and why. 

 You can read the full article on the ABC 4 Utah website.