Magically Unspoiled

Located in Southern Utah's Kane County, Kanab is a vacation destination you may not have heard about before, despite the fact that it's surrounded by an amazing array of National Parks, National Monuments, and State Parks.

Client: Kane County
What We Did: Multimedia Advertising Campaign
Tags: ambient, digital, identity, outdoor, print, radio

Our task: To position Kanab as the picturesque, off-the-beaten path kind of place they’re looking for.

“Unspoiled” radio spot

“Magic” radio spot

We worked with the Kane County office of tourism on the development of PR, branding, digital marketing and related materials for the launch of a new umbrella campaign, “Magically Unspoiled.”