Love Communications Launches New Media Campaign for Avenue H

Utah’s health insurance marketplace has doubled in enrollments over the past two years

SALT LAKE CITY, Oct. 13, 2014 – Love Communications, a full-service advertising and PR firm in Salt Lake City, has launched a new campaign for Avenue H, Utah’s Small Business Health Insurance Marketplace, featuring testimonials from a cross section of owners, operators and employees of small Utah businesses who are enrolled.

The campaign emphasizes the benefits of using Avenue H for employers and employees, such as selection, controlling costs and ease of use. Avenue H allows an employer to offer a variety of health insurance options to its employees rather than trying to make one size fit all. And, employers can control costs by contributing a set amount each month to their employees’ health premiums.

Love Communications created new billboards, six television and radio advertisements, and digital ads that include remarks from long-time journalist and general manager of KPCW, Larry Warren; KPCW reporter, host and producer, Lynn Ware Peek; Kelli Fratto, public relations supervisor for Love Communications and Steve Bollinger, owner/operator of TV Specialists.

“Avenue H gave us an objective look at what was available in the insurance marketplace and let us make an independent, intelligent decision,” said Warren in a television advertisement. “We can give each employee an allowance, we know what that allowance will be at the start of the year, and we can budget accordingly. Each employee gets to make their decisions, so it takes the burden off of me to dictate what kind of coverage they get.”

Utah’s viable, state-run health insurance marketplace, Avenue H, was made in Utah for Utahns, and it is a true success story, where other states have failed. Utah small business owners who have not been able to offer health insurance to their employees in the past, are discovering that they now can afford to through Avenue H. Nearly 500 groups have enrolled and 12,000 Utahns are receiving health care coverage, and it continues to grow. Employees can choose between more than 70 Qualified Health Plans; three insurers including Select Health, United Health Care and Arches Health Plan; health savings accounts; dental plans and now out-of-state plans.

For more information on enrollment, visit

About Love Communications

Love Communications is a full-service advertising and marketing firm based in Salt Lake City. The 40-person agency reported capitalized billings of approximately $40 million last year and operates under the direction of partners Tom Love, Rich Love, Preston Wood, and Alan Reighard.

Press Contact:

Rhonda B. Greenwood


Agency’s new video illustrates the power of Love

By John Youngren

April 10, 2014


It’s truly a labor of Love.

Love Communications’ official new introductory video, just released, features both the people of Love and the agency’s hurried pace. Titled, “Love: Ourselves,” the two-minuteish video is meant both as introduction to the staff of Love Communications and a (very) fast sampling of the vast amount of work the agency produces, day after day after day.

“I was trying to find a creative way to show what life at Love is like,” said producer/director Anthony Oliver, who conceived of and edited the video over the course of the past month. “I wanted to represent our culture and the fast pace of everything we do.”

An upbeat, whimsical instrumental music track drives the more than 1,300 video and still images that quickly unfurl throughout the video, which features snapshots of everyone on the current staff and a huge sampling of the agency’s work for its diverse clients, both past and present. Anthony estimates he spent more than 45 hours on the project, fitting it in when he could during rare down moments.

“It’s not a reel, but a lot of our (client) work is represented,” Anthony said. “It’s not a tour (of the agency), but a lot of our space is represented.”

“Love: Ourselves” replaces a “tour of the agency” video that was produced in 2010. It was entertaining, but hard to keep up-to-date. As people and projects come and go, Anthony wanted the new video to be “somewhat malleable,” so that he could edit in new faces and images relatively easily. (Among the Love faces in the current version is one of the adopted agency cats, the formerly feral kitty affectionately known as “Patches.”)

In addition to its online presence, “Love: Ourselves” is also a signature piece for the Love Communications staff to use in new business pitches and other similar presentations.

“I tried to represent everyone (on the staff) in a personal way, but also in a work way,” Anthony said.

See for yourself if he succeeded.

Sure to be a collector’s item

By Angie Welling

April 3, 2014


Attendees of the 2014 Governor’s Economic Summit surely walked away from today’s sold-out event with many things: a newfound understanding of Utah’s enviable economic position in the nation and the world; enhanced tools and techniques to help their businesses continue to succeed; valuable networking contacts and potential new friendships and partnership opportunities.

Courtesy of @OgdenUtahRocks. “Enjoying #utecon with @GovHerbert, Richard Marriott and Clayton Christensen. #utahpol”

But tucked under their arms or in their laptop bags as they left the Grand America Hotel was another key takeaway, designed and delivered by Love Communications: their very own Governor Gary R. Herbert bobblehead.


The Governor’s Utah Economic Summit was presented by Zions Bank, a valued Love client for whom we work on many special projects. This project was a little more interesting than some of the others, however, as it resulted in 1,500 miniature Governor Herberts filling our Salt Lake City office for the past several weeks.


The Governor was also the star in a series of videos that aired this morning during the Economic Summit, after first premiering at the 2014 Sundance Film Festival Business and Technology Connection.


Created by Love in partnership with the Governor’s Office of Economic Development and Zions Bank, the three movie trailers showcase Utah’s business friendly environment, outstanding quality of life and enviable recreational opportunities. Or, in the Governor’s own words, “A great place to live, work and play.”


Check out all three trailers here:

A week of campaign launches

By: Angie Welling

March 21, 2014

This week was a busy one at Love Communications, as we oversaw the official campaign launches for two county-wide races: Salt Lake County District Attorney Sim Gill and Salt Lake County Sheriff Jim Winder.

Love worked on both men’s campaigns four years ago, and we’re proud to do so again in 2014. District Attorney Gill and Sheriff Winder are true public servants who serve with integrity, accountability and transparency.


Surrounded by supporters, Gill launched his re-election campaign on Tuesday, March 18, from the steps of the Scott M. Matheson Courthouse in downtown Salt Lake City.

Four years ago, I stood outside, on a day much like today, and I made you a promise to restore the public trust and return integrity to the District Attorney’s office,” Gill said. “Today, I stand before you to announce my intention to seek re-election to serve for another four years and continue the good and important work that we’ve only just begun.”

As Gill was speaking, Love’s interactive team was back at the office pressing “Go” on the District Attorney’s website.


The following day, the Love team was at it again, this time at the Salt Lake County Metro Jail facility in South Salt Lake. There, Sheriff Winder revealed his 2014 campaign theme – “Winder’s Working” – and outlined his top campaign priorities as well as his achievements from the previous four years.

Check out some of the coverage on the events here:





Love Brings Home Seven Awards at 2014 ADDYS

SALT LAKE CITY (February  10, 2014) – Love Communications, a Salt Lake City-based full-service advertising agency, recently took home seven honors – 2 Gold and 5 Silver from Utah’s American Advertising Awards Gala, formerly known as the ADDYS.


Love Communications Wins Nearly Two Dozen National Political Awards

Recognized for work on campaigns for Utah Lt. Governor’s Office, Salt Lake County Mayoral race

SALT LAKE CITY – Salt Lake City-based Love Communications has been recognized for its work on campaigns for the Utah Lt. Governor’s Office and Salt Lake County Mayor Ben McAdams in a field that also includes presidential, senatorial and other national and local political and public affairs campaigns.


National Space Agency Confirms Rumors of Manned Mission to Pluto

Salt Lake City – April 1, 2013 – After nearly a year of rumors and speculation among astronomy and space aeronautics organizations worldwide, the National Space Agency (NSA) confirmed today that a manned deep-space mission to the distant sub-planet Pluto is, in fact, currently underway.