Recognized by American Association of Political Consultants for VOTE.UTAH.GOV campaign
SALT LAKE CITY – A public awareness campaign featuring Utah Lt. Governor Spencer J. Cox and promoting the assets of the state’s VOTE.UTAH.GOV website has been recognized by the American Association of Political Consultants (AAPC) with five of its top honors, gold “Pollie” awards.
The campaign was developed and produced by Salt Lake City-based Love Communications, which created the work in conjunction with the Lt. Governor’s office. Love entered the Vote campaign in just seven categories to earn its five gold Pollies, which were announced late last week at the AAPC 2015 Annual Pollie Awards and Conference in New Orleans. With more than 2,400 entries, this year’s contest was the largest in AAPC history.
“It’s exciting to see the growth of the industry reflected in the Pollie Awards,” said AAPC President Art Hackney. “We continue to refine categories, making the contest easier to enter – yet harder to win. This year’s winners represent the very best in business of politics.”
The Pollie Awards (Pollies) are bipartisan honors awarded annually by the AAPC to members of the political advertising and communications industry who have demonstrated superior work on behalf of their candidates and causes. A blind jury of peers selects AAPC award winners. Esquire magazine has dubbed the Pollies as “…the Oscars of political advertising.”
Love Communications’ campaign for the Lt. Governor’s office was honored in several categories, including a gold Pollie for overall TV campaign in the State/Local Public Affairs category; a gold Pollie for Best Use of Humor in its TV spot, “Good For You,” and gold Pollie for Best Non-Broadcast video – a longer format piece called, “LG: Who Am I?”
The campaign, which garnered considerable attention during the 2014 Election Cycle, featured Lt. Governor Cox in a variety of “man on the street” scenarios, talking on-camera to Utahns around the state – at Salt Lake Comic Con, the Utah State Fair and the University of Utah, among many other locales – about the political process and what they could find when they visited VOTE.UTAH.GOV.
The TV spots and related videos encouraged Utahns to visit the VOTE.UTAH.GOV website to learn more about early voting opportunities, review a personalized sample ballot and find polling locations in advance of the 2014 general election. In addition, the Love Communications team worked with Lt. Governor Cox and his staff to develop and execute the 2014 “Road To Registration” Tour, in which a special vehicle traveled the state prior to the Election to register Utahns to vote.
“Over 40,000 Utahns used our website to register, and an impressive 400,000 users accessed VOTE.UTAH.GOV to get election information,” Cox said. “The entire campaign was very effective and deserving of this Pollie recognition. Thanks to the Love team for its work on one of the most successful voter outreach campaigns ever.”
Love Communications’ latest recognition by the Pollies is the third straight election in which the agency’s work on behalf of the Lt. Governor’s Office has been honored by the AAPC. The agency has been recognized with a total of nearly 30 Pollies over the past four years.
“It never stops being an honor and a privilege to work with some of the great leaders in our state,” said Tom Love, president of Love Communications. “Lt. Governor Cox and his team were up to the challenge of helping us put together this innovative campaign, and they made our work even more satisfying. Our voter outreach campaign was one of our best and most rewarding efforts ever.”
About Love Communications
Celebrating its 16th anniversary this year, Love Communications is a full-service advertising and marketing firm based in Salt Lake City. The agency, which reported capitalized billings of approximately $45 million last year, currently employs more than 40 full-time staffers across a number of disciplines. The firm operates under the direction of partners Tom Love, Rich Love, Preston Wood and Alan Reighard. Follow us on Twitter @lovecommslc.
Founded in 1969, the AAPC is a multi-partisan organization of political and public affairs professionals dedicated to improving democracy. The AAPC has over 1,250 members hailing from all corners of the globe. It is the largest association of political and public affairs professionals in the world. For more information, see www.theaapc.org.
Contact: John Youngren